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Edward Loh, photographer
Matt Cullen/Gary Tranter, creative directors
Ogilvy & Mather Singapore, ad agency
DHL, client
Headline: Nothing too big. "DHL 'All The Way' print campaign ran all across the Asia Pacific Region. Each ad was designed to show how DHL goes above the call of duty to get the delivery made. They also had to also show the strengths of DHL when it comes to overcoming situations specific to the Asian market. Whether it's dodging typhoons or using an elephant to get the delivery through, DHL will go all the way."
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