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Jody Horton, photographer
Erin Butner/Travis Robertson, art directors
Greg Almeida/Travis Robertson, creative directors
Wade Devers, executive creative director
Kathy McMann, art buyer
Arnold Worldwide, ad agency
Jack Daniel's, client
This image, shot on the marshes just outside Charleston, South Carolina, was used across print and social media. The full-spread print execution featured hand-drawn typography and was run in magazines such as Modern Farmer, Ducks Unlimited and Garden & Gun. Headline: The Single Most Important Standard Is Having One.
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